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Graphisoft USA

Do Creative Minds Matter?

Once the curtains lifted and the explosive, starburst chandeliers had risen to the ceiling, Plácido Domingo, Renée Fleming and Dmitri Hvorostovsky brought cheers and tears at the Met’s fiftieth anniversary gala at Lincoln Center this year. Baritone Read more…

Graphisoft USA

A Straw in the Sky

For a miracle machine, capable of nudging humanity back from the rocky ledge of eco-suicide, it looks inauspicious—like a fridge with waffle-like filters finning the air. It’s the kind of thing Sears will gladly remove and replace. Read more…

Graphisoft USA

Warm Cool Warm

What makes cities exciting, poetic, worth waking up for? The short answer is lights at night. At 1 a.m., a bedsheet hung up to dry in Venice reflects the moon over a canal (reflected once more in the Read more…

Graphisoft USA

Advocacy for Architects

Social media advocacy marketing just doesn’t work for design firms. The content being posted is just too subtle, or too confidential, and the stakes far too high.    After all, what employee of an architectural Read more…

Graphisoft USA

Bore No More

While your bridges soar, your website bores. What happens when an architecture or engineering partnership’s commitment to strength, utility and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: Read more…

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