Louis is a great writer and teacher of writing. I can almost guarantee that you will walk away with tips you’ll use in your social media content and strategy! — S. Bradford Smith, President, Architectural Electronics, Inc. | Audio Video Design, Security Design Consultants & New Elements | Westwood, Osterville & Nantucket, MA & Portsmouth, NH | www.avdesigns.com
I took part in four of Louis’ workshops back in the fall of 2014 to better enhance my academic writing for the purposes of marketing in the architecture and design world.
Held in four separate locations, Louis’ workshops bring you into new locations centered on some niche in the world of design. Through a roundtable discussion on what you’re looking to improve on, Louis caters his questions to each member of the group, asking for their reasons on why they want to become a better writer.
What makes Louis successful in this endeavor, is in encouraging you to find your inner voice, by participating a collaborative group setting with many different participants. In a setting where everyone learns from each other, Louis guides the writing process in a calm fluid manner over the course of two hours.
Louis emphasizes better writing through many different exercises, while acknowledging different styles and methods.
He will often ask people to read their exercises out to the group in a professional setting. The act of moving to a new location every week helps the creative juices flow.
Louis showcases his expertise by often encouraging others to close their eyes and imagine a setting where one has only been for a few minutes. Through hearing others reflections and Louis’ own, the act of creative writing becomes much less fragmented and has allowed me to slow down, flourish, and find my inner voice.
Thank you Louis! — Cameron King | Business Development + Outreach Coordinator | PAUL LUKEZ ARCHITECTURE |Somerville, MA | www.lukez.com
I attended all of Louis Postel’s workshops last year and it was fabulous to learn about the writing process from such a talented writer. I felt Louis provided a collaborative and supportive environment as we all shared ideas each week.
“By the end we had drafted a founder’s story, two project descriptions and two proposals. We learned what was unique about each of our businesses and how best to convey our stories clearly, concisely and with a little spice.
If you have trouble writing about yourself or your business, Louis will get you started in the right direction! — Marilyn MacLeod, Designer | Artist, Lee Design, www.leedesign.biz
As a photographer for interiors, I was encouraged to write about my unique skills in a way that would capture the interest of my target audience.
Workshop participants were reminded of the importance of rewriting and editing our work. I appreciated the individual feedback from Louis on my writing. This was a great workshop for me as I take my business to the next level. — Elaine Frederick, Photographer, Providence, RI
I participated in the 2014 workshop and am glad that I did. It was a marvelous opportunity to learn from Louis Pastel.
He helped to structure the writing and put my wandering thoughts in order. It was especially important for me being not a native English speaker. The workshop were intensive, very creative and used a lot of non-trivial teaching techniques.
Everything was tuned up to the specific auditors – mix of artists, architects, interior designers, decorators and web designers. However when my husband, who is a software engineer, joined the class for one of the sessions he found it useful and entertaining as well.
My feeling is that everybody found something new and interesting to learn. —Tamara Wolfson | Muralist | www.aplusmurals.com
I attended a few of the writing seminars led by Louis Postel as part of an educational series offered by IFDA. Although each one was available as an individual session, after my experience at the first one, I wanted to attend as many as I could fit into my schedule.
Louis taught by using techniques that were easy to understand and remember. By creating an inviting and non-judgmental atmosphere, he was able to help each participant use simple strategies to enhance their own writing.
No matter what role a person has in a company, they have to communicate by writing. Louis is able to hone each person’s skills to make their emails, letters, and promotional literature more impactful. —Beezee Honan, Designer Bath, Salem, MA
As a designer, I’m so focused on the visual part of my job and that is how I communicate with my clients. There’s a lot of intuitive thinking about what I show people and what I don’t. The hardest part comes when someone asks me to explain – in words! – how I came to that design decision and that’s where the writing workshop really helped me.
I simply did not have the tools to organize my thoughts. Pathos! Ethos! Logos! How to start at the beginning – the challenge – and get to a Solution. I didn’t realize I was skipping over steps.
The workshop really helped me analyze and then share in a much more confident way. (I missed it when it was over!). — Susan Corson, Susan Corson Designs | www.susancorsondesigns.com
“ Louis Postel’s Writing Workshop is a perfect launch, inspiring you to discover how to express what has made you proud. It gave me the confidence to take the next step in writing a powerful, distinctly precise , yet natural statement. Louis guides us in ways to tell a story by what is important, with a feeling of appropriateness, happiness, and excitement. I highly recommend taking every class in the series. You will feel at home at each new venue, and you will learn from everyone in the class.”
Linda Vantine, ASID
I find Louis Postel’s writing workshops enormously helpful in framing the way to tell the story of my client’s projects and efforts. His experience and insight is an invaluable resource. And the fact that he is open-minded, witty and charming doesn’t hurt, either! I highly recommend Louis Postel’s writing workshops for anyone who wants to craft a better story and sharpen their narrative skills.
Owner, Savvy Words
“Louis Postel’s guidance in his Executive Writing Workshop helped me to uncover and to become comfortable with my own mission statement and founder’s story. I can tell the long form of that story as background while a client is selecting one of my textile creations, or can easily access the “elevator speech” version as I hand out my card. My mission is clear in my mind, so it can be clear to a client. Thank you Louis!”