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About

Louis Postel and Postelink has been providing custom content that connects for design-oriented firms since 1986: print magazines, social media campaigns, and targeted editorial. How can we help you connect? Call 617.435.5792 and ask for Louis.

Louis Postel is an entrepreneurial custom content producer helping editors, publicists, marketers, and publishers since 1986.

  • Consults senior management at content and design companies on a broad spectrum of projects, from creating editorial departments to launching custom publications and blogs.
  • Led a multimedia reputation management campaign, overseeing the gamut from editorial strategy to special events, for one the largest art dealers in the world, a $1+ billion company
  • Tapped by leading design exchanges such as The New York Design Center, Chicago’s Merchandise Mart, and The New Jersey Decorating Exchange to conceive, develop and produce 100+ page glossy custom publications
  • Created and still regularly contribute to Showboats International’s yacht interiors column, including groundbreaking pieces on universal design and sustainability
  • Created and wrote (2005-2017) New England Home’s defining column, Trade Secrets, covering design innovations and developments through interviews with leading regional designers and architects
  • Contributed hundreds of freelance articles on design and luxury to publications such as Boston Magazine, Robb Report, Wynn, Worth, Audio Video Interiors, Showboats International and Design Times

 

Graphisoft USA | Contributing Blogger | 2015—Present

Writing long-form stories on innovators in the mass customization of architecture.

Recent articles on biomimetic glass, neuro-architectural studies, active matter, and more

 

New England Home| Boston, MA | Founding/Senior Editor | 2005—2007

  • Co-founded this influential regional Architectural Digest, successfully acquired in 2007 by Network Communications Inc., the largest publisher of real estate magazines in the country
  • Invented the editorial and design roadmap for the bi-monthly magazine, recruiting major players of the high end architectural, construction, interior design, landscape design and custom furnishings industries
  • Served on the executive management team collectively responsible for all senior-level hires
  • Conducted a successful roadshow with the Publisher which built the initial cadre of advertisers that paved the way for the magazine’s launch

Showboats International | Fort Lauderdale, FL | Founding/Senior Editor | 2004—2017

  • Developed Design Showcase, a new editorial department for Showboats International, the world’s leading mega yacht publication
  • Interviewed nearly all of the major luxury yacht designers, from Gregory C. Marshall in Canada to Francois Zuretti in France

 

Design Times| Boston, MA | Founder/Editor-in-Chief | 1988—2003

  • Created and launched a groundbreaking publication focusing on the work of both major and emerging designers
  • Steered the publication to a series of “firsts” as part of an ongoing commitment to innovation:
    • Possessed the distinction of being the among the first design-oriented glossies with a regional focus
    • Introduced technological innovations into the design and production process
    • Served as one of the first home design magazine to attract and retain major national advertisers
    • Negotiated national distribution contracts with Barnes & Noble and Curtis Circulation
  • Drove publication growth from zero to over $2 million in revenue, and engineered its successful acquisition in 2002
  • Secured interviews and exclusives with a long list of style celebrities, including Ivana Trump, Adrienne Vittadini, Diane von Furstenberg, Juan Montoya, Mary Douglas Drysdale, William Hodgins, Jane Seymour and Cheryl Tiegs; also featured the work of nationally-acclaimed writers such as Chippy Irvine and Alexandra Stoddard

 

AWARDS

Presidential Citation Award │ American Society of Interior Designers/New England (ASID/NE)

Unsung Hero Award │ Design Industries Foundation Fighting AIDS (DIFFA)

 

COMMUNITY SERVICE

Writing for Results | Boston, MA | Founder | 2013—Present

  • Developed an entrepreneurial and job readiness writing workshop for inmates in Massachusetts prisons