Graphisoft USA

Do Creative Minds Matter?

[caption id="attachment_4412" align="alignleft" width="150"] Kyna Leski[/caption] Once the curtains lifted and the explosive, starburst chandeliers had risen to the ceiling, Plácido Domingo, Renée Fleming and Dmitri Hvorostovsky brought cheers and tears at the Met’s fiftieth anniversary gala at Lincoln Center this year. Baritone Hvorostovsky in a surprise return, despite a brain tumor, sang “Cortigiani, vil razza dannata” from Verdi’s Rigoletto. In September 1966, architect Tadeusz “Tad” Leski joined a similar crowd of 3,800 for the world premiere of Samuel Barber’s Antony and Cleopatra for the Met’s opening night. (more…)

By Louis Postel, ago
Graphisoft USA

A Straw in the Sky

[caption id="attachment_4374" align="alignleft" width="150"] Architect David Hertz sips his own brew.[/caption] For a miracle machine, capable of nudging humanity back from the rocky ledge of eco-suicide, it looks inauspicious—like a fridge with waffle-like filters finning the air. It’s the kind of thing Sears will gladly remove and replace. But hold on! There’s something going on with this machine: it makes water from air, lots of water, using solar and refrigeration technology to suck it down like a straw in the heavens. Prices range from $1,400 for the 14-gallon per day office model to $28,000 for the 300-gallon behemoth. Nice to know, but what does this have to do with architecture? (more…)

By Louis Postel, ago
Graphisoft USA

Warm Cool Warm

[caption id="attachment_4350" align="alignleft" width="149"] Lighting designer Leni Schwendinger[/caption] What makes cities exciting, poetic, worth waking up for? The short answer is lights at night. At 1 a.m., a bedsheet hung up to dry in Venice reflects the moon over a canal (reflected once more in the water). We are enchanted, mesmerized. At 2 a.m., a smashed window in a forlorn Cleveland underpass twinkles like a star. We don’t back away, afraid, but instinctually draw nearer. At 2:17, a.m., in Paris, the City of Light, a Belle Époque candelabra on the Pont Alexandre appears to bow its beams ever so slightly, engaged in deep conversation with a vagabond. (more…)

By Louis Postel, ago
Graphisoft USA

Advocacy for Architects

Social media advocacy marketing just doesn’t work for design firms. The content being posted is just too subtle, or too confidential, and the stakes far too high.    [caption id="attachment_3889" align="alignleft" width="150"] Carolyn Brundage[/caption] After all, what employee of an architectural firm in his right mind would risk blogging, sharing, tweeting or posting about a project voluntarily on his own Facebook page, or Twitter account? It’s a nice idea, but first consider the downside of all that free marketing, the possible negative consequences of channeling employees’ social media engagement on behalf of the firm. (more…)

By Louis Postel, ago
Graphisoft USA

Bore No More

While your bridges soar, your website bores. What happens when an architecture or engineering partnership’s commitment to strength, utility and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: “Our reputation speaks for itself.", "It’s only a portfolio.", It looks on a par with our competition.", or "We’re not in the business of creating the meaningless jabber characteristic of the web." “Unless you have twelve months of signed business, profit margins that allow you to do your best work, and are satisfied with your current client relationships, investing in your firm’s ability to do business is not only important, but essential,” says Brent Robertson, an expert on creating and maintaining a digital presence. (more…)

By Louis Postel, ago
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