Graphisoft USA

A Straw in the Sky

For a miracle machine, capable of nudging humanity back from the rocky ledge of eco-suicide, it looks inauspicious—like a fridge with waffle-like filters finning the air. It’s the kind of thing Sears will gladly remove and replace. But hold on! (more…)

By Louis Postel, ago
Graphisoft USA

Warm Cool Warm

What makes cities exciting, poetic, worth waking up for? The short answer is lights at night. At 1 a.m., a bedsheet hung up to dry in Venice reflects the moon over a canal (reflected once more in the water). We are enchanted, mesmerized. At 2 a.m., a smashed window in a forlorn Cleveland underpass twinkles like a star. We don’t back away, afraid, but instinctually draw nearer. At 2:17, a.m., in Paris, the City of Light, a Belle Époque candelabra on the Pont Alexandre appears to bow its beams ever so slightly, engaged in deep conversation with a vagabond. (more…)

By Louis Postel, ago
Graphisoft USA

Advocacy for Architects

Social media advocacy marketing just doesn’t work for design firms. The content being posted is just too subtle, or too confidential, and the stakes far too high.    [caption id="attachment_3889" align="alignleft" width="150"] Carolyn Brundage[/caption] After all, what employee of an architectural firm in his right mind would risk blogging, sharing, tweeting or posting about a project voluntarily on his own Facebook page, or Twitter account? It’s a nice idea, but first consider the downside of all that free marketing, the possible negative consequences of channeling employees’ social media engagement on behalf of the firm. (more…)

By Louis Postel, ago
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