Graphisoft USA

A Straw in the Sky

For a miracle machine, capable of nudging humanity back from the rocky ledge of eco-suicide, it looks inauspicious—like a fridge with waffle-like filters finning the air. It’s the kind of thing Sears will gladly remove and replace. But hold on! (more…)

By Louis Postel, ago
Graphisoft USA

Warm Cool Warm

What makes cities exciting, poetic, worth waking up for? The short answer is lights at night. At 1 a.m., a bedsheet hung up to dry in Venice reflects the moon over a canal (reflected once more in the water). We are enchanted, mesmerized. At 2 a.m., a smashed window in a forlorn Cleveland underpass twinkles like a star. We don’t back away, afraid, but instinctually draw nearer. At 2:17, a.m., in Paris, the City of Light, a Belle Époque candelabra on the Pont Alexandre appears to bow its beams ever so slightly, engaged in deep conversation with a vagabond. (more…)

By Louis Postel, ago
Graphisoft USA

Bore No More

While your bridges soar, your website bores. What happens when an architecture or engineering partnership’s commitment to strength, utility and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: “Our reputation speaks for itself.", "It’s only a portfolio.", It looks on a par with our competition.", or "We’re not in the business of creating the meaningless jabber characteristic of the web." “Unless you have twelve months of signed business, profit margins that allow you to do your best work, and are satisfied with your current client relationships, investing in your firm’s ability to do business is not only important, but essential,” says Brent Robertson, an expert on creating and maintaining a digital presence. (more…)

By Louis Postel, ago
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