• Louis' Articles,  social media,  Workshops

    Trade Only Tip 106: Social Media Leadership in 2 Steps

    Ideas about leadership are changing fast. From the Lee Iacocca “my way or the highway” model, we are recognizing the immense value of the leader who quietly makes a safe space in which to work and to get a job done right. We are talking about the kind of design professional who can orchestrate colleagues, partners, clients, subs, vendors, craftsmen,…

  • Louis' Design Articles

    You Look Mahvelous! Social Media Tip 106

        Dear Friends, This tip concerns our profile photos elicited by Facebook, LinkedIn and Twitter. I hate being photographed. More precisely, my body hates it. My eyes just automatically shut. Photographers need duct tape to keep them open. I am not alone in that department. All the same, everyone needs a good headshot. But why? Isn't our culture already choking to…

  • Workshops

    Short or long posts on social media?

    Here’s the skinny from the best selling author andrew macarthy on creating long vs. short  posts and profiles: “…Studies like these will have covered a spectrum that includes text-heavy posts with low engagement that are often the result of poor writing practices, and short posts like memes that only generate lots of cheap, low quality engagement. My advice is to put…

  • social media,  Workshops

    Feeling stuck around Social Media?

    I have been writing and blogging about design for over twenty years and I can still feel that way – blocked! That's one of the reasons I started the Writing Well Workshop Series, Part 2 of which is How to Make Friends and Influence People through Social Media marketing. (Nov 17 at Vanegas, Suite 620 in the Boston Design Center.…

  • Louis' Writing Samples

    Bath Bling for Showboats

    by Louis Postel | Showboats International, July 2015 Wed the spirit of water to the spirit of light and out comes a mega yacht! Or a custom faucet. Or to look at it from another perspective, if a yacht is indeed a woman, jewelry for the bath can make or break her presentation. Especially when counter-poised with stripped-down minimalism. Case…

  • Louis' Writing Samples

    Deliberating a Lifetime in Design

    Trade Secrets by Louis Postel | New England Home July – August 2015 If you were to design your own life — not someone else’s house — what might it look like, when you’re over fifty, or sixty, or seventy plus? It’s nice to think about walking the shoreline, the sandpipers scooting away, then quickly resettling. How to readjust oneself…

  • Louis' Writing Samples

    Ahoy to Hollywood

    by Louis Postel for “Boat Life” in Showboats International | July 2015 When visiting the homes and yachts of mega stars, how aware we become that for these lucky few they’re always on stage whether they like it or not. As soon as you cross the threshold, or step off the tender, the stars’ personae seems to grow on their…

  • social media,  Workshops

    Do you and your clients speak the same language?

    Designers and architects are particularly adept at using a visual language to describe what’s going on in a space. Their vocabulary is color, form, volume, texture, light and shadow. But for others — even the most well-educated clients — this particular vocabulary has little meaning. So how do you get across your ideas and accomplishments in a way that does…

  • old archive pages

    Where is the Lid for This Thing? | Notebook

    Plastic coffee cup lids may soon become extinct.   By Louis Postel  400 billion world-wide. 300 billion in the US alone. 300 billion per year. What would one do without disposable coffee cups? Trouble is: they’re not that disposable. If you really want to be righteous the plastic lid has to go into the plastic bin for recycling while the…

  • Workshops

    Designer Feedback

    In August and September, 2014, I was able to attend three writing seminars led by Louis Postel. They were excellent. First of all, I was so pleased to see that such seminars were being offered.  I happen to have a background in writing and enjoy it.  However, I have been a practicing interior designer for the last ten years.  Louis…

  • Louis' Writing Samples

    It’s a Hard Life

    Exploring Couture Surfaces for Showboats International by Louis Postel | January 2016 The most challenging thing about the latest generation of laser-cut surfaces of couture stone and shell is this: you can’t use too much of it. Its very uniqueness defies book-matching, the art of joining pieces together to resemble an open book. Those crazy veins and swells of color…