Louis' Articles,  social media,  Workshops

Trade Only Tip 106: Social Media Leadership in 2 Steps

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Ideas about leadership are changing fast.

From the Lee Iacocca “my way or the highway” model, we are recognizing the immense value of the leader who quietly makes a safe space in which to work and to get a job done right. We are talking about the kind of design professional who can orchestrate colleagues, partners, clients, subs, vendors, craftsmen, contractors and a host of others into an organic, functional whole.

If that style of leadership describes one of the main advantages of working with you, then why not make that clear in your social media posts?

Here’s an exercise to get you posting in leadership mode.

Step 1. Write a short scene or story about something you did that made you exceptionally proud. For example: “I was very proud of the fact that even though my client was downsizing from an eighteen bath mansion to a pied a terre on the harbor, she still felt that she had all the room she wanted. This is how I did it…

Step 2. Rewrite the same scene or story but change the pronoun from I to We. (“We were very proud of the fact that even though our client was downsizing from an eighteen bath mansion to a pied a terre on the harbor, she still felt that she had all the room she wanted. This is how my team did it…).

If I’m a client and I hire a leader whose team is in sync, my confidence level doubles.

But there’s another advantage to the We word and it’s this. Posting about Us instead of Me can sound less like a boast and more like an invitation to join you in your next project. The We word clues clients into the fact that they will be included on the team, and not shunted aside in favor of experts, like a patient etherized on a table.

Social Media Marketing for Designers November 19 | BDC

Want more tips? Join our experiential workshop on social media January 13 at Wolfers in Waltham. For more info and registration click here

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