Graphisoft USA

Women of the New Wave

One day, researcher Despina Stratigakos sat down with a group of women from a global architectural firm. “These women had attended excellent schools, and their work ethic was extreme, eating lunch and dinner at their desks,” recalls Stratigakos.” “But they weren’t moving up.” With predictable regularity, there would emerge a Read more…

By Louis Postel, ago
Graphisoft USA

The S.O.B. and The Hardhat

 There are those not embarrassed to be called sidewalk superintendents: the millionaire in his unstructured blazer, the local loafer in his peppermint cable knit, the schoolgirl in her pleated skirt. Arms folded over authoritative chests, the sidewalk superintendents follow an I-beam as it’s hoisted to the 52nd floor, while a Read more…

By Louis Postel, ago
Graphisoft USA

Bore No More

While your bridges and towers soar, your social media bores. What happens when an architecture or engineering partnership’s commitment to strength, utility, and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: “Our reputation speaks for itself.", "It’s only a portfolio.", It looks on a par with our competition.", or "We’re not in the business of creating the meaningless jabber characteristic of the web." “Unless you have twelve months of signed business, profit margins that allow you to do your best work, and are satisfied with your current client relationships, investing in your firm’s ability to do business is not only important but essential,” says Brent Robertson, an expert on creating and maintaining a digital presence. (more…)

By Louis Postel, ago
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