• Graphisoft USA,  social media,  Workshops

    Low Engagement

      Why this column on marketing your firm and your projects through social media? We’re glad there’s so much great work coming to this blog, but we also worry that all that fine work might not be getting the amount—and especially the kind—of publicity it deserves. Social media offers an unprecedented opportunity to get the word out about architecture. It’s…

  • Graphisoft USA,  Louis' Design Articles,  social media,  Workshops

    Cliché Riddance

    This coming year, let us resolve to make even better use of social media in engaging others and building relationships critical to our business. Moreover, let us acknowledge that social media itself is changing, and that quality content is steadily eclipsing the many marketing gimmicks out there meant to automatically increase our volume of “friends” and followers. One prompts us…