Graphisoft USA

Bore No More

While your bridges and towers soar, your social media bores. What happens when an architecture or engineering partnership’s commitment to strength, utility, and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: “Our reputation speaks for itself.", "It’s only a portfolio.", It looks on a par with our competition.", or "We’re not in the business of creating the meaningless jabber characteristic of the web." “Unless you have twelve months of signed business, profit margins that allow you to do your best work, and are satisfied with your current client relationships, investing in your firm’s ability to do business is not only important but essential,” says Brent Robertson, an expert on creating and maintaining a digital presence. (more…)

By Louis Postel, ago
Graphisoft USA

Architecture in the Age of Anxiety

If we don’t know who we are, how do we find the confidence to build things? And if our buildings won’t speak to us, how can we know what they are all about? Self-induced highs of perception just won't get us get us to this point of understanding, according to architectural historian Mark Jarzombek. Nor, in his view, can we count on the secrets of self and the secrets of building to reveal themselves in light of the marvels setting ablaze the “infinite corridors” outside his MIT office in Cambridge, MA: design fabrication, nano-materials, robotics, bio-responsive wall surfaces, AI and our beloved BIM. “Over the past five years,” says Jarzombek, “technology itself has morphed into a bio-chemo-techno-spiritual environment that now feeds the Human its sense of Self. We are beginning a new history.” (more…)

By Louis Postel, ago
Graphisoft USA

Meet the Microbi(H)ome Family

by Louis Postel, first published by Graphisoft USA, June 2017 There’s a marine architect in London, a leading megayacht designer, who makes it a point to check out his clients’ socks, scarves, ties, autos, and book collections before submitting a single sketch. Similarly, his colleague and rival in Miami embeds Read more…

By Louis Postel, ago