There are those not embarrassed to be called sidewalk superintendents: the millionaire in his unstructured blazer, the local loafer in his peppermint cable knit, the schoolgirl in her pleated skirt. Arms folded over authoritative chests, the sidewalk superintendents follow an I-beam as it’s hoisted to the 52nd floor, while a Read more…
While your bridges and towers soar, your social media bores. What happens when an architecture or engineering partnership’s commitment to strength, utility, and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: “Our reputation speaks for itself.", "It’s only a portfolio.", It looks on a par with our competition.", or "We’re not in the business of creating the meaningless jabber characteristic of the web." “Unless you have twelve months of signed business, profit margins that allow you to do your best work, and are satisfied with your current client relationships, investing in your firm’s ability to do business is not only important but essential,” says Brent Robertson, an expert on creating and maintaining a digital presence. (more…)
[dropcap]A[/dropcap]s earthmovers groaned and power saws whined, one of those giant turtles, the pride of Wellfleet, MA showed up at the site. It might be fairer to say, showed up not just at the site but one can only assume his site; a kettle pond occupied by his terrapene carolina line since the last Ice Age. (more…)