• Graphisoft USA,  Louis' Writing Samples,  social media,  Workshops

    Advocacy for Architects

    Social media advocacy marketing just doesn’t work for design firms. The content being posted is just too subtle, or too confidential, and the stakes far too high.    After all, what employee of an architectural firm in his right mind would risk blogging, sharing, tweeting or posting about a project voluntarily on his own Facebook page, or Twitter account? It’s…

  • Graphisoft USA,  social media,  Workshops

    Publish My Project!

    Dear Louis: I’m feeling pretty down about a snafu here in our design studio, and I am hoping you can help me out. Eighty-six days ago exactly – I counted – we sent photos of a zero energy, a shingle-style project we did to glossy Magazine X, hoping to get it published. Despite our follow up calls and ever-so-polite inquiries,…

  • Louis' Design Articles,  New England Home,  social media,  Workshops

    Welcome to the New New England

    Wealthy people from abroad, high-tech entrepreneurs, thousands of moneyed folk are discovering New England: its frothy mix of culture and clam chowder. Not only are they discovering, they are settling in – buying up houses, condos and pied a terres, recharging that culture as they go. Designers and architects are adapting.  The design vocabulary of new money’s characteristically baroque, artistic-leaning…

  • Graphisoft USA,  social media,  Workshops

    Low Engagement

      Why this column on marketing your firm and your projects through social media? We’re glad there’s so much great work coming to this blog, but we also worry that all that fine work might not be getting the amount—and especially the kind—of publicity it deserves. Social media offers an unprecedented opportunity to get the word out about architecture. It’s…

  • Graphisoft USA,  Louis' Design Articles,  social media,  Workshops

    Cliché Riddance

    This coming year, let us resolve to make even better use of social media in engaging others and building relationships critical to our business. Moreover, let us acknowledge that social media itself is changing, and that quality content is steadily eclipsing the many marketing gimmicks out there meant to automatically increase our volume of “friends” and followers. One prompts us…

  • Workshops

    Short or long posts on social media?

    Here’s the skinny from the best selling author andrew macarthy on creating long vs. short  posts and profiles: “…Studies like these will have covered a spectrum that includes text-heavy posts with low engagement that are often the result of poor writing practices, and short posts like memes that only generate lots of cheap, low quality engagement. My advice is to put…

  • social media,  Workshops

    Feeling stuck around Social Media?

    I have been writing and blogging about design for over twenty years and I can still feel that way – blocked! That's one of the reasons I started the Writing Well Workshop Series, Part 2 of which is How to Make Friends and Influence People through Social Media marketing. (Nov 17 at Vanegas, Suite 620 in the Boston Design Center.…

  • social media,  Workshops

    Do you and your clients speak the same language?

    Designers and architects are particularly adept at using a visual language to describe what’s going on in a space. Their vocabulary is color, form, volume, texture, light and shadow. But for others — even the most well-educated clients — this particular vocabulary has little meaning. So how do you get across your ideas and accomplishments in a way that does…

  • Workshops

    Designer Feedback

    In August and September, 2014, I was able to attend three writing seminars led by Louis Postel. They were excellent. First of all, I was so pleased to see that such seminars were being offered.  I happen to have a background in writing and enjoy it.  However, I have been a practicing interior designer for the last ten years.  Louis…

  • Workshops

    Writing Well Is Our Community Service

    “They laughed when I sat down to write a résumé…”   “Then I got a good-paying job…” How do you feel when a job application asks you to “tell us about yourself,” or an advertisement requires you to email a résumé and cover letter? How comfortable are you writing a memo to your boss, a report, or proposal?

  • Workshops

    The Primal Design Motive

    What are our basic needs? Abraham Maslow created a hierarchy that later researchers have refuted. The upshot is that design may be far more important than food, shelter or sex. Indeed.   Dear Chip Conley: Why are we still talking about Maslow whose motivation theories were refuted years ago? This by his very own Harvard student among others: see David…

  • Workshops

    Has Traditional Marketing Hit a Dead End?

    Upscale, discriminating consumers zip through TV advertisements. Listen to commercial-free online and satellite radio. Check Caller ID before answering a telephone. Deploy ever more effective pop-up blockers and spam filters. That’s why one old/new form of marketing has proven so valuable at breaching the shields put up by today’s hype-weary and hyper-wary shoppers.