Short or long posts on social media?

Here’s the skinny from the best selling author andrew macarthy on creating long vs. short  posts and profiles:

“…Studies like these will have covered a spectrum that includes text-heavy posts with low engagement that are often the result of poor writing practices, and short posts like memes that only generate lots of cheap, low quality engagement. My advice is to put the quality of your written content first and see how a mixture of lengths affects your engagement rates, rather than worrying about sticking strictly to a set character limit.” Andrew Macarthy, 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!