A 3,500-acre retreat in the Western Ghats of India: a 100-room lodge, a spa with 12 villas, cultural programming demonstrating the role of the music, art, and literature in promoting a sustainable way of life. A summons from the City of Philadelphia for growing grass over ten inches high around her house, as reported by Anne Raver in the New York…
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“Put it in chunks” Postel interviews Jerry Danzig on long form ads.
Custom editorial and social media strategist Louis Postel and direct response copywriter Jerry Danzig have an animated conversation about the value and history of custom publishing, design, and editorial.They discuss copy length, the quest for credibility, and why it makes sense to take extra good care of your very best customers.
