Why this column on marketing your firm and your projects through social media? We’re glad there’s so much great work coming to this blog, but we also worry that all that fine work might not be getting the amount—and especially the kind—of publicity it deserves. Social media offers an unprecedented opportunity to get the word out about architecture. It’s…
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Social Media Marketing Tip 109: Getting Great Clients
Follow these three simple steps to attract the perfect client through social media. Though they may sound absurd, they’ve worked for others. 1, Picture a perfect albeit flawed client, and write about him or her or them in a stream of consciousness style. Here’s an example of how this might begin: “My ideal client lives five miles away from my…
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Trade Only Tip 106: Social Media Leadership in 2 Steps
Ideas about leadership are changing fast. From the Lee Iacocca “my way or the highway” model, we are recognizing the immense value of the leader who quietly makes a safe space in which to work and to get a job done right. We are talking about the kind of design professional who can orchestrate colleagues, partners, clients, subs, vendors, craftsmen,…
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The “About Us” Handshake, ABX Boston 2015
Social media marketing is all about engagement. ➡ Learn how to greet your online visitors right from the start by “looking them in the eye” and offering a firm handshake with your About Us website page. Join New England Home’s Trade Secrets columnist and social media marketing coach Louis Postel in this interactive workshop. On the one hand…
